Professional blogs: what works, what doesn’t

So if you’re going to put the effort into writing a blog, you want people to read it, right? And hopefully come back for more.
So, what works?
New ideas. Humor. News. Controversy. Personality. Opinions.
What doesn’t work?
Conventional ideas. Cut-and-paste’s from a brochure or ad or anything that reads as if it’s been approved by the legal department [...]

But is it memorable, darling?

So I went to the Montreal Fine Arts Museum yesterday to see the “American Streamlined Design: The World of Tomorrow” exhibit. The focus was the 1930’s and how the “streamlined” aesthetic still influences products today (e.g. nike shoes, motorcycles). It was mostly industrial design and furniture. Lots of bullet-shaped objects, especially car accessories (tail-lights [...]

Adding your own audio samples

Let’s say you’ve produced your own audio file. Assuming you own the copyright to the music or podcast* in question, and that it is in digital format (preferably condensed to 44 khz which is ample for online listening) you can add it to a blog post.
1) Pay for audio uploads (Recommended for beginners.)
WordPress makes this [...]